Event Marketing Workshop Course – CMP/CPD certified

Workshop-course
Course Overview

1 day event marketing and promotions workshop.

In just 1 day you will have been taught essential marketing and promotional principles and put them directly into practice to create your own marketing and promotional program.
After each learning phase, we go straight into a workshop phase and apply the lessons directly to your current project.
This is NOT another “chalk and talk” course it is for those who want to immediately put into action real-life lessons and create their ultimate marketing and promotional plan.

What will it cover?

  • Online plans
  • Offline plans
  • PR
  • Marketing & Sales
  • Guerrilla Marketing
  • Promotions
  • Sponsorship & Contra deals
  • Discounting
  • And much, much more

Who is this course for?

Students who wish to create a live marketing and promotional plan

All students receive

  • Copy of all training slides
  • Checklists and templates
  • CMP certificate
  • CMP login for credits
  • CPD certificate and credits

Certification:

Each course provides TWO unique internationally recognized certificates

  • Competent Meeting Planner CMP accreditation
  • Continual Professional Development CPD credits

For more information Click Here


Nockolds
Sutton
The Flash Pack
BGC
Yorkshire Cancer
Course Scope

What will I learn?

By the end of this workshop you will have:

Session 1

  • Developed your own brand persona
  • Created your own event marketing plan
  • Created your own actionable marketing schedule
  • Identified your target market
  • Identified your ideal customers
  • Understanding of social proofing

Session 2

  • Discovered the power of emotional selling
  • Created an actionable Online social media plan
  • Understand Blogging, Video and YouTube
  • Created an actionable Offline plan
  • Identified where your target audience gathers
  • Researched your competitors

Session 3

  • Use your competitors events and data to sell your event
  • Created an email campaign and understand auto responders
  • Identified supporting CRM, email, scheduling and project management tools and apps
  • Identified and differentiated between ticketing platforms and discounters (wowcher etc.)
  • Created and scheduled real life events and activities
  • Investigated media coverage

Session 4

  • Created a list of trade journalists
  • Created a list of potential partners, contra deals and sponsors
  • Discovered promoters, influencers and affiliates to sell your event on your behalf
  • Investigated discounting models
  • Understand the power of Live Chat
  • Web and live chat tips to secure new and returning web visitors

Workshop Sessions

Each session is followed up by a workshop session where each student works on their own project with guidance from the course tutor/s

Testimonials

Our Event Marketing Workshopreceives outstanding feedback from previous attendees.


Yorkshire Cancer Trust

KAREN M

Yorkshire Cancer Trust
Ratings

Impressed by Kevin's knowledge and the course content. Hit the nail on the head and would recommend to others.

Philips

SARAH G.

The Rank Foundation
The Rank Foundation

Really impressed with my results and excited to get back to work and put my new plan into action.

Nockolds Solicitors

PETER S

Nockolds Solicitors
Ratings

Great insights and practical advice and tips to create event promtions

Course Director
BBC Worldwide

Kevin J Waters

Kevin began his own event management agency in 1992 his agency grew to be one of London’s pre-eminent event agencies. He has been directly and indirectly responsible for the winning and successful organization of over 2000 + corporate and public events from corporate sporting hospitality, clay shoots and driving days to VIP client programs, parties, awards dinners to outdoor fun days, team building, exhibitions, international conferences, music festivals, arts exhibitions and much more.

The largest number of attendees being 10,000 and the largest budget being £1.5M for an international conference in Paris.

Kevin has written and presented event specific courses and seminars over the past 3 years, his work is accredited by the CMP Certified Meetings Planner CMP certification and CPD Continual Professional Development units.

He is a member of IOSH the largest Health & Safety organization in the world and holds both the NEBOSH National General Certificate in Occupational Health and Safety and the NEBOSH National Fire Risk Assessment certification. He is a former board member of the International Live Event Association ILEA.

Kevin now travels the UK and abroad providing training, event management and event health & safety consultancy and is Director of the Event Resources Group.

Kevin’s LinkedIn Profile: https://uk.linkedin.com/in/kevin-j-waters-3101723b

Dates


Email us to be sent new dates for Oct/Nov/Dec 2019

Next Live Class - Wed 25th September 2019

Next Live Webinar - Thurs 19th September 2019

Live Webinar - Same content, delivery & certificates + replays available

Live Classroom Venue


InTuition House, 210 Borough High St, London SE1 1JA

Prices exc. VAT


Classroom Prices -- 2 x Early Birds £299.00 then £349.00
Tea/Coffee/Lunch Included

Webinar Prices -- £ 119.00
Make an enquiry

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Course Certification